Vixtape is an online television platform where users have access to a multilayered media streaming platform with the option to share, curate and assemble media. The main goal was to create a platform where the users could have total control over the audio visual content they want instead of using regular t.v where all the content is programmed.
For this branding proposal we were interested in the concept of the “The Colon”. In grammar* the colon ( : ) is a punctuation mark consisting of two equally sized dots centered on the same vertical line. A colon precedes an explanation or an enumeration, or list. Inside the Vixtape universe there will be almost everything it will be literally a Universe, we liked the idea of “The Colon” to represent a new start, from this moment on, Vixtape will change the way we use and see television.
Vixtape: Everything (life) and more.

Lisbon, 2018