The Place is a healing and therapy villa located in the heart of Bali, Indonesia. The main goal of this branding project was to connect the brand with the actual process of healing and therapy. We were inspired by the concept of the Rorschach Test images and wanted to create the identity of this brand with textured backgrounds that are abstractions of actual earth places.

The idea was to give just a hint in the visuals but we as humans will give the images the final definition. For the Brand-Mark and Logotype we created a flower symbol that represents, growth and rebirth connecting the core values of the brand. The Place. Be who you are.

Brand identity / Web
Bali, 2018