A tradition is a belief or behaviour passed down within a group or society with symbolic meaning or special significance with origins in the past. For this second branding we dove into the value of traditional production techniques and processes. Playing with graphic elements that fit into the tag “traditional” we have created a simple brand identity that has a strong message, taking a traditional serif typeface and customising it to into a logotype and brand language that is the perfect mix between tradition and design. We then played with nude and earthy colours to have a direct link with the concept, which together with the brand's logotype, achieved a strong sense of design and branding material.

Branding / Print
Lisbon, 2019