For this project, the creative inspiration came from the symbolism of the leaf. Amongst various meanings, the leaf symbolises growth, rebirth, energy and the journey of the soul. Complementary to the leaf as the main symbol, there is also the choice to turn the double S from “Essential” into a significant aspect of this branding. Removing parts of these letters made them stand out, reiterating the idea of essentiality and showing that, sometimes, a change of habits that were internalised as normal is just what one’s need to be reborn into they true self.
Formed to help and built a network of therapists, trainers, speakers, and other professionals specialised in the Wellness field, the Essential Retreat Organizer is an event planner and organizer thought to help you create your own personalised Wellness Experience.

Branding / Print
Indonesia, 2020